Today, customer service should be at the center of your growth strategy.

According to McKinsey research, more than 60% of consumers across the UK, EU, US, and APAC are trying new brands due to economic pressures, store closings, and changing priorities. With these consumers going online in their search for better and safer ways to transact with businesses, the lines between sales and service are blurring. Companies cannot treat customer service reactively anymore.

Freshworks analyzed 107 million support interactions and it emerged that speed is the most important factor to improve customer satisfaction. 

Download the #CutTheWait Playbook to get a better understanding of:

• Why customer service should be a focal point in your growth strategy
• Why the speed of service is a key factor in ensuring customer satisfaction
• How you can improve customer service speed in five simple steps